Do you think that there’s a large gap between French and American consumers? Are you curious about the differences between them? When it comes to customer experience for Fashion, Beauty, and Luxury clients, it’s more relevant to talk about one common point between them rather than differences.
Among the P.E.A.K. levers (Pride, Elevation, Alignement, Knowledge), Pride contributes the most to the creation of a happy moment, for French and American customers.